processing the information on one modality only. Even if you translate it in your mind to the multisensory stuff. Basically the passageway forces you in a very narrow vision of reality. And it’s a vision of reality. McLuhan was interested in touch. He felt that the tactile sense was completely overlooked by our society. And he understood very well that the young people were trained by TV to rediscover their body and rediscover their tactile sensibility. So there is that. He was extraordinarily interested in the ear. Not